Edison has always prioritized being transparent about our company and products.
From the day Edison Trends launched in July 2017, we announced our privacy-focused research business model. As stated in the press release published publicly on BusinessWire, “Edison Trends is powered by aggregating anonymous purchase-related information from mail. Users can control their sharing preferences within Edison apps.”
Over the years, we’ve also published several blog posts describing this research business model. These blog posts can be found on the Edison Medium channel here, here, and here. In addition, when a new user downloads Edison Mail, they’re given the option to either grant Edison Mail permission to use their commercial emails for research, or to opt-out.
It’s also stated plainly on our website, on our App Store and Play Store pages, and referenced on Edison Mail’s various social media accounts in regular interactions with users.
Additionally, the Edison Software research arm and email arm are under the same umbrella name of Edison so people aren’t under the impression that they’re completely different companies.
Lastly, research from Edison Trends is often used by the nation’s leading press reporting on retail trends — including outlets like The Wall Street Journal, PCMag, Bloomberg, and more. Edison Trends research has been cited in more than 1,500 press articles in the past three years. Anyone — including users of Edison Mail — can read about Edison Trends research in the news almost daily.
For years now, Edison has been trying to fight data selling companies by showing them that there is a viable way to be a privacy focused business. We are an example of a viable/privacy focused revenue stream that reduces the burden on the consumer, does not target consumers for ads, and strives to add new capabilities that consumers love on a regular basis.