What does OnMail being "research-backed" mean? What type of research does Edison create?

The e-commerce research Edison creates provides insights about digital trends from aggregated and anonymized transaction data extracted with permission from consumers using the Edison Mail app, or those who opt-in to share data with OnMail. This research, along with being informative for enterprise audiences, is also helpful for everyday people. It helps people understand how events in the world can affect e-commerce trends in surprising ways.

For example, many remember the reaction that Nike’s Colin Kaepernick ad created, particularly among conservative groups. This was followed by a study that showed that Nike sales improved after the ad aired — this study was conducted by Edison Trends research based on data from our Edison Mail app. More recently, Edison Trends reported that rideshare sales dropped following the COVID-19 pandemic that has most consumers isolated at home. Studies like these help people everywhere understand the world a little better. Additional examples of Edison Trends research can be found on trends.edison.tech/research.

Edison offers the mobile email app Edison Mail and the desktop app Edison Mail for Mac. Edison Mail for mobile is the #1 independent email app in the Apple App Store and Google Play Store. It offers an unlimited inbox, One-Tap-Unsubscribe pioneered by Edison, automatically blocks read receipts, has a built-in assistant, and so much more. Edison Mail for Mac offers many of the features Edison Mail mobile users love, but on desktop.